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merlin:

Raising Some Concerns

Apple in particularused a state-of-the-art sales operation that some say is unique, but is raising some concerns.

Okay. I’ll bite.

  • (First, I think you’re missing a space there somewhere.)
  • state-of-the-art” - Really? Wow. Can you be sure it’s solely “state-of-the-art” and not also “cutting edge” or “best of breed?” Because, those are all probably really good things, too.
  • some say” - Ooo. “Some?” And, it’s something they “say?” Excellent sourcing! I’m a huge fan of “some.” I love when some “say” things.
  • unique” - Oh, I’ll bet it’s “unique.” I’ll bet it’s literally unique.
    I’ll bet it’s literally uniquely unique.
  • raising some concerns” - Aha! Well, perhaps one reason that some say the uniqueness of this sales operation is so state-of-the-art has something to do with its powers of intransitive levitation.
    Oooooo…loooooook! The concerns! They’re riiiiiising!

Anyway. How about this:

Apple’s novel approach to courting educators has increased sales, but drawn criticism from watchdog groups.

Not perfect. But, a little clearer.

And, as some say, cliches, buzzwords, and generalities muddy the clarity that defines this state-of-the-art sales operation that some have called, “writing.”

Skullfucking clarity raises some concerns.

This is why Merlin Mann is my hero.

Notes

  1. writerresources reblogged this from merlin and added:
    Making every word count always matters, but even more so when you have to be concise. It’s deeper than that — it’s about...
  2. costabiled reblogged this from merlin
  3. cborah reblogged this from merlin and added:
    Merlin Mann being awesome again.
  4. myotopia reblogged this from merlin
  5. dearanalogue reblogged this from merlin and added:
    This is why Merlin Mann is my hero.
  6. brianvan reblogged this from merlin
  7. dreadforks reblogged this from merlin
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